The Skyscraper Technique is one of the most effective white hat link building strategies. The concept is simple but powerful: find content in your industry that has attracted many backlinks, create something significantly better, then reach out to sites linking to the original content.
This strategy works because you're providing genuine value. You're not asking for a favor—you're alerting site owners to a superior resource their audience will appreciate.
The Skyscraper Technique: Find link-worthy content, create something better, and promote it
How to Execute the Skyscraper Technique
Step-by-Step Process
1
Find Link-Worthy Content
Use tools like Ahrefs or SEMrush to identify content in your niche with many backlinks. Look for comprehensive guides, data studies, or resource lists that are 2-3 years old (ripe for updating).
2
Analyze What's Missing
Study the existing content carefully. What's outdated? What important points are missing? What could be explained better? Look for gaps you can fill.
3
Create Something 10x Better
Don't just make it slightly better—make it significantly superior. Add more examples, better visuals, updated statistics, actionable templates, or exclusive expert insights.
4
Find Who Linked to Original
Use backlink analysis tools to identify every site linking to the original content. Export this list and qualify prospects based on relevance and authority.
5
Personalized Outreach
Reach out with personalized emails explaining why your content is superior and how it benefits their audience. Never use generic mass emails.
Skyscraper Outreach Email Template
Subject: Quick suggestion for your [Topic] article
Hi [Name],
I was researching [topic] and came across your article:
[URL]
Great piece! I especially liked [specific detail from their content].
I noticed you linked to [Original Resource] in your article. I just published a comprehensive guide on the same topic that your readers might find even more valuable:
[Your URL]
My guide includes:
• [Unique element #1]
• [Unique element #2]
• [Unique element #3]
I thought it might be worth adding to your article as an additional resource.
Either way, thanks for the great content!
Best,
[Your Name]
REAL CASE STUDY
How a Twin Cities SaaS Company Built 67 Quality Links in 90 Days
A Minneapolis-based marketing software company used the Skyscraper Technique to target their competitive keywords. They identified a popular but outdated guide on "Email Marketing Best Practices" that had 300+ backlinks. They created a comprehensive 8,000-word guide with current statistics, 15 original templates, and expert interviews. Through systematic outreach to sites linking to the original guide, they achieved remarkable results.
67
Quality Backlinks Earned
84%
Increase in Organic Traffic
4.2%
Outreach Response Rate
Pro Tip
Don't just make your content longer—make it genuinely better. Focus on adding unique value: original research, expert quotes, custom graphics, downloadable templates, or interactive elements. Quality always beats quantity when it comes to linkable assets.
Guest posting remains one of the most reliable link building strategies when done correctly. The key word is "correctly"—spammy guest posts on irrelevant, low-quality sites not only waste your time but can actually harm your SEO.
High-quality guest posting is about building relationships, demonstrating expertise, and providing genuine value to a new audience. When done right, it delivers multiple benefits: authoritative backlinks, referral traffic, brand exposure, and industry connections.
Finding High-Quality Guest Post Opportunities
Not all guest posting opportunities are worth pursuing. Focus on sites that meet these criteria:
- Industry relevance: Sites that cover your niche and reach your target audience
- Genuine traffic: Sites with real readership, not just SEO shells
- Editorial standards: Publications that maintain quality and don't accept obviously paid placements
- Engaged audience: Look for social shares and comments on published articles
- Domain authority: While not the only metric, DA should generally be higher than your own site
Strategic guest posting builds authority, relationships, and quality backlinks
Search Operators for Finding Guest Post Opportunities
Use these Google search operators to find sites accepting guest contributions:
- [Your niche] + "write for us"
- [Your niche] + "guest post guidelines"
- [Your niche] + "become a contributor"
- [Your niche] + "submit a guest post"
- [Your niche] + "contribute to our blog"
- inurl:guest-post [your niche]
Guest Post Pitch Email Template
Subject: Guest post idea: [Specific Topic]
Hi [Editor Name],
I'm a [your role] at [your company] in Minneapolis, and I've been following [Publication Name] for a while. I particularly enjoyed your recent piece on [specific article].
I'd love to contribute a guest post to your blog. I have an idea that I think would resonate with your audience:
Article Title: [Compelling, specific title]
Overview: [2-3 sentence summary of what the article will cover and why it's valuable]
Why this will work for your audience:
• [Benefit #1]
• [Benefit #2]
• [Benefit #3]
I've written for [Publication 1], [Publication 2], and [Publication 3]. You can see my work here: [URL]
Would this be a good fit?
Best,
[Your Name]
[Your Title]
[Your Website]
Pro Tip
Study the publication thoroughly before pitching. Reference specific articles, understand their audience, and propose topics that fit their content calendar. Generic pitches get ignored—personalized, relevant pitches get published.
Broken link building is one of the most effective white hat strategies because it helps website owners fix problems while earning you quality backlinks. The premise is simple: find broken links on relevant websites, create content to replace the dead link, and suggest your content as a replacement.
This works remarkably well because you're solving a problem for the website owner. Broken links harm user experience and SEO, so webmasters are often grateful when you alert them—especially if you provide a ready solution.
How to Execute Broken Link Building
1
Find Resource Pages in Your Niche
Search for pages that link out to many resources: "[your niche] + resources" or "[your niche] + useful links"
2
Check for Broken Links
Use tools like Check My Links (Chrome extension), Ahrefs Site Explorer, or Screaming Frog to identify broken outbound links on these pages.
3
Create Replacement Content
If you have relevant content, great. If not, create something that matches or exceeds what the broken link used to offer.
4
Reach Out with Value
Contact the website owner, politely point out the broken link, and suggest your content as a replacement.
Broken Link Building Email Template
Subject: Broken link on your [Topic] page
Hi [Name],
I was looking for resources on [topic] and came across your excellent list:
[URL]
Really comprehensive! I noticed one small issue though—the link to [broken resource description] is returning a 404 error:
[Broken URL]
I actually have a guide on this exact topic that could work as a replacement:
[Your URL]
It covers:
• [Key point 1]
• [Key point 2]
• [Key point 3]
Just thought you'd want to know about the broken link. Either way, thanks for putting together such a useful resource!
Best,
[Your Name]
Pro Tip
Use the Wayback Machine to see what content the broken link originally pointed to. This helps you create a replacement that's even more relevant and valuable than the original resource.
Resource pages are curated lists of helpful links on specific topics. They exist specifically to link out to valuable content, making them perfect link building targets. The key is creating content so valuable that it deserves to be included.
Finding Resource Pages
Use these search queries to find resource pages in your niche:
- [your niche] + "helpful resources"
- [your niche] + "useful links"
- [your niche] + inurl:resources
- [your niche] + inurl:links
- [your niche] + "recommended reading"
Resource Page Outreach Template
Subject: Resource suggestion for your [Topic] page
Hi [Name],
I was searching for [topic] information and found your resource page:
[URL]
Excellent collection! Very comprehensive.
I recently published a detailed guide on [specific aspect] that might be worth adding to your list:
[Your URL]
It includes:
• [Unique element 1]
• [Unique element 2]
• [Unique element 3]
I think it would fit well in your [specific section] area.
Thanks for maintaining such a helpful resource!
Best,
[Your Name]
Pro Tip
When reaching out, mention specific resources already listed that you found helpful. This shows you actually read the page and aren't just mass-emailing resource pages.
Your competitors have already done much of the hard work identifying valuable link opportunities. By analyzing their backlink profiles, you can discover sites that link to similar content and are likely to link to yours too.
This isn't about copying—it's about discovering opportunities. If a website links to three of your competitors but not to you, that's a strong signal they might be interested in your content too.
Analyzing competitor backlinks reveals proven link opportunities in your industry
How to Analyze Competitor Backlinks
Competitor Analysis Process
1
Identify Your Top Competitors
Choose 3-5 competitors who rank for your target keywords. They should be similar in authority—aspirational but reachable.
2
Export Their Backlink Profiles
Use Ahrefs, SEMrush, or Moz to export all backlinks pointing to competitor sites. Focus on dofollow links from high-authority domains.
3
Find Link Intersections
Look for sites that link to multiple competitors but not to you. These are your highest-probability opportunities.
4
Analyze Link Context
Visit the linking pages to understand why they linked. Is it guest posts? Resource pages? Organic mentions? This informs your approach.
5
Create Better Content
Develop content that's more comprehensive, current, or valuable than what your competitors created.
6
Targeted Outreach
Reach out with personalized pitches explaining why your content deserves a link alongside or instead of competitors.
Pro Tip
Focus on recently acquired backlinks (last 3-6 months). These sites are actively updating content and more likely to respond positively to new link suggestions.
TWIN CITIES SUCCESS STORY
Local Law Firm Increases Authority Through Competitive Analysis
A St. Paul law firm analyzed backlinks of three competing firms ranking above them for "Minnesota personal injury attorney." They discovered 23 high-authority legal directories and 14 local news sites linking to competitors. By systematically pursuing similar links and creating better content for each opportunity, they achieved impressive results in 6 months.
41
New Quality Backlinks
127%
Increase in Rankings
3rd
Position Achieved
Digital PR is about earning media coverage and editorial mentions from news sites, industry publications, and influential blogs. These are some of the highest-quality backlinks you can earn because they're genuine editorial endorsements.
The challenge is that journalists and editors are busy and selective. Your pitch needs to be newsworthy, timely, and relevant to their audience.
Creating Newsworthy Content
To earn media coverage, you need stories that journalists want to cover:
- Original research and data: Conduct surveys or analyze data to reveal insights
- Expert commentary: Offer expert perspectives on trending industry news
- Local angles: Twin Cities businesses can pitch local news about community impact
- Timely hooks: Tie your story to current events or seasonal trends
- Human interest: Compelling stories about customers or employees
Media Pitch Template
Subject: [Timely Hook]: [Compelling Angle]
Hi [Journalist Name],
I've been following your coverage of [topic] at [Publication], particularly your recent piece on [specific article].
I have data/insight that might interest your readers:
[1-2 sentence hook with the most compelling finding]
Key insights:
• [Data point #1]
• [Data point #2]
• [Data point #3]
I'm happy to share:
- Complete research methodology
- Expert commentary
- Relevant graphics/charts
- Additional data points
Are you interested in covering this story?
Best,
[Your Name]
[Title]
[Company]
[Phone]
Digital PR earns authoritative backlinks through genuine media coverage and editorial mentions
Pro Tip
Build relationships with local Twin Cities journalists before you need coverage. Follow them on Twitter, engage with their content, and become a reliable source. When you have a story, they'll already know and trust you.
Content partnerships involve collaborating with complementary businesses to create mutually beneficial content. This could be co-authored articles, joint webinars, collaborative research, or combined resources.
The advantage is that both parties promote the content to their audiences and link to it from their websites, effectively doubling your reach and earning quality backlinks.
Finding Partnership Opportunities
- Identify businesses that serve your audience but aren't direct competitors
- Look for companies with complementary products or services
- Seek partners with similar or slightly larger audience size
- Target businesses in your geographic area for local partnerships
Pro Tip
For Twin Cities businesses, local partnerships are especially valuable. A Minneapolis marketing agency partnering with a St. Paul web development firm can create content serving both audiences while earning geographically relevant backlinks.
HARO connects journalists seeking expert sources with professionals who can provide quotes and insights. By responding to relevant queries, you can earn high-authority backlinks from major publications including Forbes, Entrepreneur, and industry-specific sites.
How to Succeed with HARO
- Sign up as a source at helpareporter.com
- Respond quickly—journalists often work on tight deadlines
- Provide genuine expertise, not generic advice
- Include relevant credentials and company information
- Follow instructions precisely—journalists reject non-compliant responses
HARO Response Template
Subject: RE: [Query Topic]
[Journalist Name],
I can help with your query about [topic].
[2-3 paragraphs of expert insight specifically addressing their question]
[Specific data point, statistic, or example that strengthens your response]
My credentials:
- [Title] at [Company]
- [X] years experience in [relevant field]
- [Relevant achievement or credential]
- Based in [Twin Cities location if relevant]
Please let me know if you need any clarification or additional information.
Best,
[Your Name]
[Title], [Company]
[Website]
[Email]
[Phone]
Pro Tip
Set up email filters to flag HARO opportunities in your specific industry. This lets you respond within minutes of queries being posted, dramatically increasing your chances of being selected.
Visual content earns 3x more backlinks than text-only content. Well-designed infographics presenting valuable data or processes are highly shareable and linkable assets.
Creating Link-Worthy Infographics
- Focus on data visualization or step-by-step processes
- Ensure professional design quality
- Include surprising or valuable insights
- Make it embeddable with provided embed code
- Promote to sites that frequently share visual content
Appearing as a guest on relevant podcasts typically earns you a backlink from the podcast's show notes or guest page. Plus, you reach new audiences and establish authority.
Finding Podcast Opportunities
- Search for podcasts in your industry on Apple Podcasts, Spotify
- Look for shows that regularly feature guests
- Pitch specific topics you can discuss as an expert
- Target podcasts with established audiences (50+ episodes)
Expert roundup posts feature insights from multiple industry experts on a single topic. When you contribute, you typically earn a backlink from the published article.
Participating in Roundups
- Watch for roundup requests on social media (especially Twitter)
- Monitor industry blogs that regularly publish roundups
- Provide thoughtful, unique insights—not generic advice
- Include a professional headshot when requested
For Twin Cities businesses, local partnerships offer double value: community connections and geographically relevant backlinks that boost local SEO.
Local Link Building Opportunities
- Minneapolis and St. Paul Chamber of Commerce memberships
- Local business association directories
- Community event sponsorships
- Local charity partnerships and nonprofit collaborations
- Business networking group websites
- Local college or university partnerships
Quality industry-specific directories provide relevant, authoritative backlinks. Focus on established directories recognized in your industry—not generic link directories.
Finding Quality Directories
- Search for "[your industry] directory"
- Look for directories your competitors are listed in
- Focus on directories that require verification or approval
- Prioritize directories with editorial standards
If you use software, tools, or services, providing a testimonial often earns you a backlink from the vendor's testimonial page or case study.
How to Earn Testimonial Links
- Identify tools and services you genuinely use and value
- Write detailed, specific testimonials highlighting real results
- Include metrics when possible ("increased efficiency by 40%")
- Provide your name, title, company, and website
- Offer to participate in case studies for even better links
Your brand is likely mentioned online without accompanying links. Finding and converting these unlinked mentions into backlinks is one of the easiest link building tactics.
How to Find Unlinked Mentions
- Set up Google Alerts for your brand name
- Use tools like Ahrefs Content Explorer or Mention
- Search for your brand name in quotes on Google
- Monitor social media mentions
Unlinked Mention Outreach Template
Subject: Quick note about your mention of [Your Brand]
Hi [Name],
I came across your article about [topic]:
[URL]
Thanks for mentioning [Your Brand]! We really appreciate the reference.
I noticed the mention isn't linked to our website. Would you be able to add a link? It would help readers who want to learn more find us easily.
Our website is: [Your URL]
Thanks again for the mention!
Best,
[Your Name]
Essential Link Building Tools for 2025
The right tools make link building more efficient and effective. Here are the essential tools every serious link builder should use:
10 Link Building Mistakes That Will Tank Your SEO
Avoid these common pitfalls that waste time and potentially harm your rankings:
1. Buying Links
Purchased links violate Google's guidelines and can result in manual penalties. Focus on earning links through quality content and outreach instead.
2. Mass Directory Submissions
Low-quality directories provide zero value and waste time. Focus on authoritative, industry-specific directories only.
3. Ignoring Relevance
A link from a completely unrelated site looks unnatural and provides minimal SEO value. Always prioritize relevant, topically related backlinks.
4. Over-Optimized Anchor Text
Using exact-match keywords in every anchor text looks manipulative. Maintain a natural mix of branded, generic, and keyword anchors.
5. Neglecting Link Quality Metrics
Not all backlinks are valuable. Check domain authority, spam score, and traffic metrics before pursuing links.
6. Generic Outreach Emails
Mass-email templates get ignored or marked as spam. Personalize every outreach email to the specific person and website.
7. Focusing Only on Homepage Links
Deep links to internal pages look more natural and help specific pages rank. Don't only build links to your homepage.
8. Not Tracking Results
Without measurement, you can't improve. Track every link you build, where it came from, and the impact on rankings and traffic.
9. Neglecting Relationship Building
Link building is relationship building. Don't just ask for links—build genuine connections with people in your industry.
10. Giving Up Too Quickly
Quality link building takes time and persistence. Most campaigns show significant results after 3-6 months of consistent effort.
How to Measure Link Building ROI
Link building requires significant investment of time and resources. Here's how to demonstrate return on investment:
Key Metrics to Track
Link Building KPIs
1
Number of Backlinks Acquired
Track total new backlinks and focus on dofollow links from high-authority domains. Quality matters more than quantity.
2
Domain Authority Growth
Monitor your site's domain authority (DA) or domain rating (DR) over time. Quality links gradually increase these metrics.
3
Keyword Rankings
Track rankings for target keywords. Quality backlinks should correlate with improved positions over 2-3 months.
4
Organic Traffic Growth
Monitor organic search traffic to pages you've built links to. This is a direct indicator of SEO improvement.
5
Referral Traffic
Quality backlinks drive referral traffic beyond SEO value. Track which links send engaged visitors to your site.
6
Conversion from Organic
Ultimate ROI metric: track conversions (leads, sales) from organic traffic to calculate actual revenue impact.
Pro Tip
Create a link building spreadsheet tracking: link URL, linking domain authority, date acquired, acquisition method, and associated cost. This lets you analyze which strategies deliver the best ROI and double down on what works.
Conclusion: Your Link Building Action Plan
Building high-quality backlinks is the most powerful way to improve your search rankings and drive organic traffic. But success requires strategy, persistence, and a commitment to white hat tactics that deliver sustainable results.
The 15 strategies in this guide work because they focus on creating genuine value. Whether you're producing linkable assets, building relationships through outreach, or earning media coverage, you're providing something worth linking to.
Your 90-Day Link Building Blueprint
- Month 1: Identify your top 5 competitors and analyze their backlink profiles. Create a list of 50 target link opportunities. Begin implementing broken link building and unlinked mention reclamation.
- Month 2: Create 2-3 linkable assets (comprehensive guides, data studies, or visual content). Launch guest posting outreach to 10 relevant publications. Begin HARO monitoring and responses.
- Month 3: Promote your linkable assets through the Skyscraper Technique. Build local partnerships and directory listings. Launch a Digital PR campaign for your data study or newsworthy content.
Remember: Link building is a long-term investment. Most campaigns show significant traction after 3-6 months of consistent effort. Stay patient, track your metrics, and continuously refine your approach based on what works.
The businesses that succeed with link building in 2025 share one quality: they're committed to earning links through genuine value rather than manipulating search engines. Build content worth linking to, reach out with personalized pitches, and focus on building relationships—not just links.
About Web Creative SEO
Twin Cities SEO Experts | Link Building Specialists Since 2010
Web Creative SEO helps Minneapolis-St. Paul businesses build authoritative backlink profiles that drive rankings and revenue. Our team has earned thousands of high-quality backlinks for clients across industries using proven white hat strategies.
We don't believe in shortcuts, black hat tactics, or purchased links. We build sustainable link profiles through strategic outreach, compelling content, and genuine relationship building. Every link we help you earn is a natural, editorial link that strengthens your site's authority.
Based in the Twin Cities, we combine technical SEO expertise with deep knowledge of local and national link building opportunities.